Situational analysis
�Actual situation
�Doe is being introduced into the American market.
�He builds on his name and accomplishments in Canada
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�Competitive atmosphere
�No official data, estimate is 250 sculptors in America.
�Statistically 25% of 250, or 63 sculptors pose competition.
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�Marketing Climate
�Our target audiance is unaffected by economic fluctuation.
�Investment in art and sculpture is stable because art does not lose value.�
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