Media Budget
�Media budget:
$ 70,000
�Cash flow projection: $ 280,000 in the first year
Timing and
Tactics:
�the first year is going to be a pay out plan(
$70,000.00)
�Following years: percentage and sales will be allocated
for advertising expenditures,
following the chart below:
10%
10%
10%
% amount
invested
2008
2007
2006
Year
