Target Audiece - Vals
�Actualizers
�Successful, sophisticated, active, "take-charge" people with high self-esteem and abundant resources.
�Their lives are characterized by richness and diversity.
�Their possessions and recreation reflect a cultivated taste for the finer things in life.
�Achievers
�Successful career and work-oriented people who like to, and generally do, feel in control of their lives
�Image is important to them
�They favor established, prestige products and services that demonstrate success to their peers