�Direct mail
�
�Send catalogues�/ flyers�/ business�cards with images and information printed on all of them our target audiance.
In the first year we should
create 650 exposures as our objective stated. The printed material follows the principles of
media rationele
�
�Send �bundled� advertisement to architects and target audiance (see Ashby and Shopping Center)
�
�Emails to all personal contacts and word of mouth
leads
�Estimated cost: $ 4,000
�
�