Place
�Focus on likely consumer characteristics:
Extravagant
spenders
Businessmen,
Senior Executives
Celebrities
Successful
career and work-oriented individuals
Sophisticated
individuals
Well-educated
individuals
High
self-esteem individuals
Abundant
resource individuals
People with
a taste for the aesthetic
People to
whom image is important � they favor prestigious
products and services that demonstrate success to their peers.
Art and
sculpture collectors